Click2Customer

SEO Copywriting – Your Website DOES Live by Words Alone

Posted on 05. Nov, 2009 by Lyz in blog, seo

Copywriting is the language of advertising. It’s what tells people about what you do or sell. SEO copywriting is the language of your website and it is key to getting your ranking up high in Google and other search engines. There are professional organizations that will happily take on this task for you, but you really can do it yourself. No one knows your business better than you do so let your website/blog reflect what you are really about. There are several things you can do to maximize your position in the search engine rankings and you should know some of the most basic ones.

Search Engine Positioning Assistance – AKA: SOS

Posted on 02. Nov, 2009 by Lyz in blog, seo

Help! I need search engine positioning assistance. Now that’s a mouthful. Most people just stop at help. At least the ones asking are smart enough to know how important it is to their business. For many small businesses, it’s the difference between success and failure. The phrase ’search engine positioning’ is often used interchangeably with ’search engine optimisation’. The former, however, is only a portion of the latter, which refers to the entire process. Search engine positioning assistance has been in such great demand that there are companies that offer nothing but this specialised information.

High Website Ranking: The Difference between Business Boom and Business Doom

Posted on 31. Oct, 2009 by Lyz in blog, seo

High website ranking is accomplished in a variety of ways. The number and quality of links that lead to your web page is how Google determines your place in the search engine pecking order. Obviously, the more good links there are to your web page, the greater your chances of moving up the search rankings. Remember that links from high traffic sites that link to yours is preferable to sites with little or no traffic. Also, the number of times the same keywords are used on a page is a technique heavily favoured by Google, and not as important to other search engines.

High Website Ranking – How to Get Found

Posted on 29. Oct, 2009 by Lyz in blog, optimisation articles, seo

It’s no secret that the internet has been increasing in popularity by leaps and bounds. These days everyone is connected to the internet, through their computers, lap tops, phones and personal digital assistants. This ability to be connected to the internet wherever you go means that the audience of people who are looking for information, entertainment and products on the web is becoming immense. The internet never sleeps, and if you own a business or a website that is offering information or services to the internet audience, you probably never stop thinking about how to achieve a high website ranking.

7 SEO Myths… Busted!

Posted on 25. Oct, 2009 by Lyz in blog, seo

A lot of people I meet are confused by search engine optimisation – they say it’s because there’s a lot of conflicting advice about what they should be doing on their websites. Here are the 7 most common misconceptions and answers.

Twitter To Provide Real-time Search Results for Google & Bing

Posted on 23. Oct, 2009 by Lyz in blog, optimisation news

Bing recently announced that it was adding Twitter to its search engine and now Google has revealed that it too is adding Tweets to its search results.

Paid Search 101 Rap

Posted on 23. Oct, 2009 by Lyz in bit of fun, blog

The most entertaining ‘how to’ I’ve ever seen – yes he actually raps about the basic steps of starting a PPC (Pay-Per-Click) campaign. Watch and learn!

Improving Web Traffic Sales by Using Affordable Optimisation Methods

Posted on 23. Oct, 2009 by Lyz in blog, web site conversion

If you are used to hard copy advertising (leaflets, phone directories and such) you may feel that putting your website address at the bottom is all you need, but it isn’t. Improving web traffic sales is all about finding those customers who have never seen you in print. The others already know everything they need to know about your business.

Improving Your Web Site Conversion Rate the ‘Bricks and Mortar’ Way

Posted on 21. Oct, 2009 by Lyz in blog, web site conversion

Click2Customer places great emphasis on improving web site conversion rates by showing clients the weak points in their web sites.

People often come to me as a last resort, having lost thousands in sales. For those still in two minds as to whether our cheap website optimisation reports would work in their case, consider the following:

Why Ordering a Website Optimisation Report Should be Important to You

Posted on 18. Oct, 2009 by Lyz in blog, website optimisation

Search Engine Optimisation (SEO) is the process of structuring your web pages so they can be found, indexed and read by the search engines easily and effectively – it’s something that is a bit of an art, because you are pitting your human wits against a non-human computer algorithm.
This is why so many people come [...]