Click2Customer

Usability Testing

Posted on 17. Sep, 2009 by Lyz in blog, web usability

Usability testing is something that many web designers overlook when they’re designing and developing websites for their clients. It is however one of the most important aspects of internet marketing, because if your website has fundamental flaws in its usability you’ll be wasting money attracting visitors to your website. As search engine optimisation (SEO) and pay-per-click (PPC) marketing can be very expensive, you need to ensure that your website is easy to navigate and converting well otherwise you’ll be wasting money attracting visitors who don’t convert.

5 Ways to Improve Your Web Forms and Increase Your Web Site Conversion Rate

Posted on 17. Sep, 2009 by Lyz in blog, optimisation articles

Design your web forms for usability and see your conversion rates soar

We’ve all had that sinking feeling when faced with a form to fill in, be it on paper or online. They’re usually over long and over-complicated – there’s never the option you want to choose, enough space to actually write your answer or they ask seemingly unrelated questions that you don’t want to answer!

Affordable Optimisation

Posted on 17. Sep, 2009 by Lyz in blog, website optimisation

Internet marketing is extremely competitive with companies spending huge sums of money on their online advertising and search engine optimisation (SEO) budgets. It can seem as though you need a substantial marketing budget to even compete in the search engines, but that’s not the case.

Does Your Website Have The X Factor When It Comes To Perceived Credibility?

Posted on 16. Sep, 2009 by Lyz in blog, website optimisation

Professional website design – why is it so important to get right?

You know that first impressions count and the way your website looks is the single most important factor when establishing web credibility. You only have a second or two to make a favourable impression before you’ve lost that potential customer for good.

Improve Search Engine Rankings

Posted on 16. Sep, 2009 by Lyz in blog, seo, website optimisation

In order to increase the traffic to your website you need to rank highly in the search engines for phrases relating to your business. Websites that do not rank well within search engines will be receiving far less traffic than they otherwise would, traffic that cannot be replaced any other way.

Web Page Optimisation

Posted on 16. Sep, 2009 by Lyz in blog, website optimisation

Having a website isn’t enough for it become successful. A website needs to be marketed properly, keywords need to be researched and the website needs to be optimised for those keywords if it is to rank well in the search engine results pages (SERPs).

Are You Limiting Your Potential Search Engine Rankings by Making These Six Common SEO Mistakes?

Posted on 15. Sep, 2009 by Lyz in blog, optimisation articles

By avoiding the following common SEO pitfalls you could improve your search engine rankings for higher search engine visibility.

1. Inadequate inbound links

Inbound links are one of the top two most important aspects of your SEO activity (properly optimised page titles being the other). Google measures the number of quality inbound links you have to gauge how useful your site is – if lots of people link to your site, then you must have some pretty valuable content.

Google Caffeine – Hit or Miss?

Posted on 14. Sep, 2009 by Lyz in blog, optimisation news

Will Google’s latest indexing changes be the making or breaking of your website?

It’s been reported in .Net magazine this month that Google is once again making changes to the way it indexes web pages – and this time it’s radical.

Improving Web Traffic Sales

Posted on 10. Sep, 2009 by Lyz in blog, web site conversion

With internet marketing, increasing the traffic to your website is just the first step. You need to perform search engine optimisation (SEO) on your website in order to improve your rankings in the search engines, and usability testing to make sure that your website doesn’t lose the traffic you have, but you also need to make sure that your website is converting.

How to Optimise Your Website in Under An Hour

Posted on 09. Sep, 2009 by Lyz in blog, website optimisation

I’m always being asked to review websites and give feedback on how they can be improved. By improved I’m talking about higher search engine rankings and increased web site conversion rates. I’ve done this so frequently that I’ve developed a system for going through a site and producing a website optimisation overview and I’m giving away part of that system here. Within an hour you’ll know where your site’s weaknesses lie.