Click2Customer

Usability Testing to Increase Web Traffic Sales

Posted on 15. Oct, 2009 by Lyz in blog, web usability

One of the most affordable optimisation tools to improve search engine rankings is to carry out a usability study, ideally with people unfamiliar with your website or product.

Unless your product is highly specialised, it’s a mistake to source only those who fit a particular profile. Web usability means accessibility to all, so think of profiling as a broad group exercise, rather than specialists from within that group.

Usability Testing

Posted on 17. Sep, 2009 by Lyz in blog, web usability

Usability testing is something that many web designers overlook when they’re designing and developing websites for their clients. It is however one of the most important aspects of internet marketing, because if your website has fundamental flaws in its usability you’ll be wasting money attracting visitors to your website. As search engine optimisation (SEO) and pay-per-click (PPC) marketing can be very expensive, you need to ensure that your website is easy to navigate and converting well otherwise you’ll be wasting money attracting visitors who don’t convert.

Why is Web Usability Important?

Posted on 04. Sep, 2009 by Lyz in blog, web usability

If you want your website to work for you, to make sales and send leads, then you’ll need to ensure that your website doesn’t feature any basic usability errors. Web usability is vital in internet marketing because if a website has poor usability, it could be costing you sales and leads.