Click2Customer

Improve Search Engine Rankings

Posted on 16. Sep, 2009 by Lyz in blog, seo, website optimisation

In order to increase the traffic to your website you need to rank highly in the search engines for phrases relating to your business. Websites that do not rank well within search engines will be receiving far less traffic than they otherwise would, traffic that cannot be replaced any other way.

Web Page Optimisation

Posted on 16. Sep, 2009 by Lyz in blog, website optimisation

Having a website isn’t enough for it become successful. A website needs to be marketed properly, keywords need to be researched and the website needs to be optimised for those keywords if it is to rank well in the search engine results pages (SERPs).

Are You Limiting Your Potential Search Engine Rankings by Making These Six Common SEO Mistakes?

Posted on 15. Sep, 2009 by Lyz in blog, optimisation articles

By avoiding the following common SEO pitfalls you could improve your search engine rankings for higher search engine visibility.

1. Inadequate inbound links

Inbound links are one of the top two most important aspects of your SEO activity (properly optimised page titles being the other). Google measures the number of quality inbound links you have to gauge how useful your site is – if lots of people link to your site, then you must have some pretty valuable content.

Google Caffeine – Hit or Miss?

Posted on 14. Sep, 2009 by Lyz in blog, optimisation news

Will Google’s latest indexing changes be the making or breaking of your website?

It’s been reported in .Net magazine this month that Google is once again making changes to the way it indexes web pages – and this time it’s radical.

How to Optimise Your Website in Under An Hour

Posted on 09. Sep, 2009 by Lyz in blog, website optimisation

I’m always being asked to review websites and give feedback on how they can be improved. By improved I’m talking about higher search engine rankings and increased web site conversion rates. I’ve done this so frequently that I’ve developed a system for going through a site and producing a website optimisation overview and I’m giving away part of that system here. Within an hour you’ll know where your site’s weaknesses lie.

Cheap Website Optimisation

Posted on 03. Sep, 2009 by Lyz in blog, website optimisation

In the world of online marketing it’s vital that your website works for you. Having a website that receives no traffic, and thus no sales or conversions for your business, is only a drain on your resources. You want your website to be successful, to rank well within the search engines for phrases relating to your industry and to receive a lot of traffic that will convert into sales or leads.