Click2Customer

Why Ordering a Website Optimisation Report Should be Important to You

Posted on 18. Oct, 2009 by Lyz in blog, website optimisation

Search Engine Optimisation (SEO) is the process of structuring your web pages so they can be found, indexed and read by the search engines easily and effectively – it’s something that is a bit of an art, because you are pitting your human wits against a non-human computer algorithm.
This is why so many people come [...]

Usability Testing to Increase Web Traffic Sales

Posted on 15. Oct, 2009 by Lyz in blog, web usability

One of the most affordable optimisation tools to improve search engine rankings is to carry out a usability study, ideally with people unfamiliar with your website or product.

Unless your product is highly specialised, it’s a mistake to source only those who fit a particular profile. Web usability means accessibility to all, so think of profiling as a broad group exercise, rather than specialists from within that group.

Improving Web Traffic Sales – It Starts With Targeted Traffic…

Posted on 13. Oct, 2009 by Lyz in blog, web site conversion

Simply having a website these days is not enough to guarantee that you will make any sales. Improving web traffic sales is all about transforming clicks into customers. Visitors alone are not enough anymore. There is so much competition out there that if one little thing about your site does not sit well with a visitor, they can take their business elsewhere. What an overwhelming task! Intriguing every visitor to your site enough to entice them to make a purchase is not impossible, but is found to be the most difficult if you try to do it on your own. There are sources you can use, like this one, to help you in your web traffic sales goals.

Web Page Optimisation – Pleasing the Search Engines

Posted on 09. Oct, 2009 by Lyz in blog, website optimisation

If you own a business, you understand the importance of being visible so your customers can find you and generate a profit for your business as you supply a valuable product or service. With a physical brick and mortar store, you want to have your shop set up in a busy popular area of town where many potential clients will walk by. With an internet presence, you want to accomplish the same thing. The way to effectively draw attention to yourself is through a method called search engine optimisation (SEO). Web page optimisation is one portion of search engine optimisation that is critical to the success of any business website.

Website Optimisation Report – Convert Clicks into Customers

Posted on 05. Oct, 2009 by Lyz in blog, website optimisation

As the proud owner of your own website, there are certain things you absolutely must learn how to implement to have visitors come to your site and become your loyal customers. Website optimisation is something every successful website owner utilizes, but you may find yourself at a loss as to how to build your website to be appealing to viewers, turn visitors into customers, or drive targeted traffic to your site in the first place with the use of search engines. Now, there is a source for you to use that will point out to you every aspect of your website that is either a thriving technique, only satisfactory or utterly failing to generate any business for your site. This invaluable source is a website optimisation report.

Improve Search Engine Rankings – Title and Descriptions are Key

Posted on 02. Oct, 2009 by Lyz in blog, seo, website optimisation

Having the knowhow to improve search engine rankings on your site is critical to the success of your online business. If you can get your website on the first page of search engine return lists, you will have achieved what most companies dream of. Ultimately, the higher your ranking is the better! But how can you achieve such a coveted position on search engine rankings? Here are some basic time-tested tools and tips you can utilize right now to get you thinking about your website in the right way.

Web Site Conversion Rate – Making and Keeping Loyal Customers

Posted on 29. Sep, 2009 by Lyz in blog, web site conversion

Web site conversion rate is a measurement of the amount of visitors to your site that continue on to purchase a product from you. Many web site owners are unaware that simply focusing on getting more visitors is not the key to an online business’s success. Perhaps you are having a problem with your web site’s conversion rate and are beginning to understand that clicks are not enough if they do not end in a sale. You may be asking yourself then, if focusing on generating traffic is not enough, what more can be done?

Ideas for Web Page Optimisation

Posted on 26. Sep, 2009 by Lyz in blog, website optimisation

If you already run an off-line business, forget about your marketing material improving web traffic sales – it won’t. That’s why Click2Customer specialises only in web page optimisation. You have to assume all the traffic to your site will be directed there from a browser.

Improving Conversion Rates on Your Site

Posted on 24. Sep, 2009 by Lyz in blog, web site conversion

The web site conversion rate is a measure of the percentage of customers visiting your site, who then go on to make a purchase, be it products or services. It can be as much a benchmark of your website’s success as the product itself.

Let’s assume you have a well tested product that has done well in other areas, but is doing badly on your website. At this point, we must look at things like web page usability, site layout etc.

Is Your Website Breaking The Law?

Posted on 23. Sep, 2009 by Lyz in blog, web accessibility

Have you heard of the Disability Discrimination Act (DDA) and do you know that part of it refers directly to websites and that those that don’t comply are breaking the Law? Not only that but you’re missing out on a huge audience of potential online customers – compliance with the guidelines brings other unexpected benefits too.