Click2Customer

How to Optimise Your Website in Under An Hour

Posted on 09. Sep, 2009 by Lyz in blog, website optimisation

Give your website a quick SEO MOT today!

Give your website an MOT in less than an hour… Grab your FREE website MOT checklist (38kb PDF) to quickly find out if your website has  problems that could prevent a high website ranking.

High website ranking = more traffic = more customers = more money

Ultimately everyone wants to make more money from their website and to make money you need web site visitors that convert. It’s no secret that the best way to get more web site visitors is to achieve high search engine rankings for keyword phrases relating to your business. And the way you convert them into customers is to help them buy using persuasive techniques to get them clicking.

The checklist questions:

A. Conversion Rate Optimisation

1. Does your website look professionally designed and follow current best practices?
2. Does your site ID look like a traditional brand logo and is it in the correct position?
3. Is there a tagline to explain the purpose of the site and is it sufficiently explanatory?
4. Is there an unnecessary animated ’splash’ page before the real home page?
5. Is it clear what’s navigation and what’s content?
6. Is there a clear information hierarchy?
7. Is it obvious what’s clickable or do you have to think about it?
8. Does the placement of content make it easy to scan the page for specific information?
9. Are your headlines written correctly?
10. Are your calls to action clear and compelling?

B. Natural Search Engine Optimisation

1. When you type in your domain name does it re-direct to another URL?
2. Does the page have a unique page title and are your primary keywords placed correctly within it?
3. Is there a keyword optimised description tag and is it correctly formatted?
4. Check your keyword tag for relevance and stuffing.
5. Are the correct HTML tags used to indicate areas of content e.g. H1 for headlines?
6. Are keywords used at the correct density within the copy?
7. Do images have appropriate alt tags?
8. Is the navigation image or text based?
9. Are your keywords used in text links within your copy?
10. Is there a blog attached to your site and is it search engine optimised?

C. Performance Optimisation

1. Check that your home page loads within 15 seconds
2. Make sure your images are optimised for web
3. Is your cascading style sheet (CSS) valid to W3C coding standards?
4. Does the markup code of your web pages validate to W3C standards?

These are just some of the things I look at when I’m doing web page optimisation reviews – it doesn’t replace a full website optimisation analysis but it will give you an idea of whether or not you need a complete website optimisation report and it’ll highlight the areas where you need to focus your attention.

If you’ve done the website MOT checklist, you’ve identified problems and need some advice why not opt for an affordable SEO consultation to get more SEO tips and techniques?

Tags: conversion rates, natural search engine optimisation, search engine rankings, website optimisation