Ideas for Web Page Optimisation
Posted on 26. Sep, 2009 by Lyz in blog, website optimisation
Do you want to improve your search engine rankings and increase your web site’s conversion rates?
Improving web traffic sales starts by approaching your site the way a customer would.
- Is it easy to navigate?
- Is information given about the product, or is your web page just a glorified catalogue?
- How secure are the payment options?
All these and more are things I commonly discover as stumbling blocks to improving web traffic sales.
Make sure your site is accessible to all
If you already run an off-line business, forget about your marketing material improving web traffic sales – it won’t. That’s why Click2Customer specialises in web page optimisation. You have to assume all the traffic to your site will be directed there from a browser.
Web page optimisation begins by extending beyond Firefox and Internet Explorer. Although these are the default programmes for most web users, more and more are experimenting with alternatives. Does your site work correctly in Opera or Safari? Both these browsers have a small, but dedicated following.
Make buying easy
Just as in a shop, improved web page optimisation is all about keeping your existing customers, as well as attracting new ones. So make sure it’s easy to make a purchase; help people to buy. As well as an obvious ‘add to basket’ button, offer a range of payment options, and the choice of purchasing off-line (many people still don’t trust giving their details on line, however secure the site may be).
People remember sites that are easy to use. Improving web traffic sales is all about making those sales easy for the consumer – so they come back.
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