Improving Your Web Site Conversion Rate the ‘Bricks and Mortar’ Way
Posted on 21. Oct, 2009 by Lyz in blog, web site conversion
Click2Customer places great emphasis on improving web site conversion rates by showing clients the weak points in their web sites.
People often come to me as a last resort, having lost thousands in sales. For those still in two minds as to whether our cheap website optimisation reports would work in their case, consider the following:
What if you were running a building company, but your business was so badly advertised that no one could find it, even with a map? What if people tried to call you for a quote, there was never anyone to answer the phone – not even a voicemail service? What if people tried to see you at your business premises, but the door was always locked, even during opening hours? These are obvious ways for a business to go bust.
People don’t realise their internet site is the virtual bricks and mortar of their company. I see the internet equivalent of the above every time I prepare a new website optimisation report. Considering usability and visibility and their contribution to the web site conversion rate is not just about the number of customers successfully finding a way in, but successfully making a purchase, so it’s no wonder so many web site conversion rates are near to zero.
Most households have a PC – and that’s often their first port of call when making a purchase, be it goods or services. To make them come to you, you have to take away the barriers. Otherwise, potential customers won’t even know you exist.
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