SEO Copywriting Tips – How to Increase your Website Traffic

Posted on 22. Dec, 2009 by Lyz in blog, seo

It’s no secret these days to most website designers that there is a great need to incorporate the fundamentals of SEO marketing into your web copy. This is in order to increase your website ranking as well as improve overall visibility and ease of navigation for the web browser. There are a few mistakes that are common when trying to work in this SEO copy, which is why taking the time to go over a few basic SEO copywriting tips can be worthwhile. This will help improve the overall business potential of the website.

Perhaps the most important thing to remember is that if the copy is out there on the internet, someone could be reading it. Too many writers and web designers will create pages that link to their site that are filled with grammatical errors and an overabundance of keywords and phrases, which can end up looking like gibberish. This is an unprofessional and misguided way of overusing SEO copywriting tips and ending up with a poor result. In fact, if the keyword density level is too high, or if the search engine feels that the web page is written only with searching in mind, the site could be flagged. This happens more frequently than many realise, and it would really defeat the whole purpose.

A general rule of thumb that should be taken into consideration along with SEO copywriting tips is to shoot for a keyword density of anywhere in between 1 and 5 percent. This will vary, depending on what the keywords are. You should strive to incorporate a few main search terms and then back these up with lesser-searched terms and phrases as well, to give a rich tapestry of internet copy that will be picked up by the casual internet searcher out there.

The importance of titles and headings should be in the front of your mind as well when writing this SEO-driven copy. These parts of the document have a stronger weight than the body of the articles, so one of my top SEO copywriting tips would be to pay some attention to these. Make sure that the title is catchy, and something that would spark a reader’s interest in the first place. With that in mind, then try to incorporate a keyword or other search term into the title or subheading as well. This helps reinforce your message, as well as drive up the SEO ranking of your website, all at the same time!

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12 Responses to “SEO Copywriting Tips – How to Increase your Website Traffic”

  1. Eli Northwood 9 January 2010 at 9:32 am #

    Great tips! Thanks for posting this:-)

  2. keyword elite 24 January 2010 at 4:02 pm #

    I found your blog on google and read a few of your other posts. I just added you to my Google News Reader. Keep up the good work Look forward to reading more from you in the future.

  3. online money making 4 February 2010 at 12:42 pm #

    I see a great improvement in your writing, I’d love to get in touch. Keep up the great work! Your writing is very inspirational for someone who is new to this type of stuff.

  4. Jessika Kiffer 4 February 2010 at 5:21 pm #

    This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work.

    • Lyz 4 February 2010 at 7:39 pm #

      thank u all for taking time to leave comments :D
      If there are other areas of seo that you’d like to see covered in more detail pls leave a comment…

  5. how to earn money fast 5 February 2010 at 12:19 pm #

    I see a great improvement in your writing, I’d love to get in touch. Keep up the great work! Your writing is very inspirational for someone who is new to this type of stuff.

  6. Korey Kammel 12 February 2010 at 3:27 pm #

    I was simply browsing for relevant blog posts for the project research and I happened to stumble upon yours. Thanks for the valuable information!

  7. Kacie Viscome 17 February 2010 at 8:01 am #

    thanks !! very helpful post!

  8. Kory Wilderson 17 February 2010 at 10:06 am #

    -You can’t really put it any more straightforward than that.

  9. cp brakewell 19 February 2010 at 1:40 pm #

    Interesting, (at least the bits I could make out easily). I am afflicted with color blindness (tritanopia to be precise). I mostly use Konqueror browser (no idea if that makes a difference), and much of this webpage is hard for me to read. I know it is my problem to deal with, in truth, nonetheless it would be kind if you would consider color blind visitors while carrying out the next web page design.

  10. Elvera Fabbri 20 February 2010 at 12:01 am #

    hey this blog is great. I’m glad I came by this blog. Maybe I can contribute in the near future. PM ME on Yahoo AmandaLovesYou702 Thank you day825


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