SEO Copywriting – Your Website DOES Live by Words Alone
Posted on 05. Nov, 2009 by Lyz in blog, seo
Copywriting is the language of advertising. It’s what tells people about what you do or sell. SEO copywriting is the language of your website and it is key to getting your ranking up high in Google and other search engines. There are professional organizations that will happily take on this task for you, but you really can do it yourself. No one knows your business better than you do so let your website/blog reflect what you are really about. There are several things you can do to maximize your position in the search engine rankings and you should know some of the most basic ones.
Whether you’re writing a political blog or have a website that explains acupuncture, correct SEO copywriting is critical to your success. Content is still the number one factor that raises your ranking. If your site is well-written, and people think it’s helpful, they will link to it and then tell their friends. That is how inbound links are born and they are a great boost toward getting your ranking to climb. Position your key words at the beginning of your copy. Trailing key words at the end are also effective. When you format your words by using italics or boldface type, search engines think that those everyday words are really keywords and treat them as such.
Use numbered lists in your website/blog wherever possible. It’s easy for users to understand lists and they’re a special favourite of bloggers. Another factor in effective SEO copywriting is including up to 5 keywords in your file names and those keywords should indicate the directories that hold the files. Be sure to cross-link your pages so that your page ranking is shared with the other articles on your site. Use plurals and synonyms so that your site is relevant to as many search queries as possible. For example, you’ll get Google referrals for both the singular and the plural versions of every keyword you use.
There is an art to SEO copywriting just as there is to writing copy for ads or press releases. Great SEO copywriting can get you a business where you provide that very important service to others. It can also cause your small internet business or blog to catapult to the top of the search engines and create more money than you ever thought you could make. Smile as you ponder that for a while.
2 Responses to “SEO Copywriting – Your Website DOES Live by Words Alone”
FREE Website MOT
Give your website an MOT today… Grab your FREE website MOT checklist (38kb PDF) to quickly find out if your website has any major problems that could be preventing it from achieving a high website ranking.
Good advice. It’s also worth mentioning that, while a company or individual can do this kind of copywriting in-house or by themselves, an SEO copywriting service is an affordable alternative. Many people just don’t have the time or experience to go it alone. Thanks for the pointers- SEO truly is a cheap and effective way to increase search engine rankings and establish authority with customers!
You’re dead right Beth – it’s also worth noting that a professional seo copywriter can write with authority about any subject!