Click2Customer

Improving Web Traffic Sales – It Starts With Targeted Traffic…

Posted on 13. Oct, 2009 by Lyz in blog, web site conversion

Simply having a website these days is not enough to guarantee that you will make any sales. Improving web traffic sales is all about transforming clicks into customers. Visitors alone are not enough anymore. There is so much competition out there that if one little thing about your site does not sit well with a visitor, they can take their business elsewhere. What an overwhelming task! Intriguing every visitor to your site enough to entice them to make a purchase is not impossible, but is found to be the most difficult if you try to do it on your own. There are sources you can use, like this one, to help you in your web traffic sales goals.

Web Site Conversion Rate – Making and Keeping Loyal Customers

Posted on 29. Sep, 2009 by Lyz in blog, web site conversion

Web site conversion rate is a measurement of the amount of visitors to your site that continue on to purchase a product from you. Many web site owners are unaware that simply focusing on getting more visitors is not the key to an online business’s success. Perhaps you are having a problem with your web site’s conversion rate and are beginning to understand that clicks are not enough if they do not end in a sale. You may be asking yourself then, if focusing on generating traffic is not enough, what more can be done?

Improving Conversion Rates on Your Site

Posted on 24. Sep, 2009 by Lyz in blog, web site conversion

The web site conversion rate is a measure of the percentage of customers visiting your site, who then go on to make a purchase, be it products or services. It can be as much a benchmark of your website’s success as the product itself.

Let’s assume you have a well tested product that has done well in other areas, but is doing badly on your website. At this point, we must look at things like web page usability, site layout etc.

How To Use Google Analytics To Track Views of PDFs On Your Website

Posted on 20. Sep, 2009 by Lyz in analytics, blog

Wouldn’t it be great to be able to track how many people click on the links in your website that lead to a document or file rather than another web page?

The difficulty of course with PDFs, Videos and Word Docs is that you can’t embed your Google Analytics (GA) tracking code in them. But there is a way to use GA to get these stats – you can also see where the person that viewed the file came from.

Does Your Website Have The X Factor When It Comes To Perceived Credibility?

Posted on 16. Sep, 2009 by Lyz in blog, website optimisation

Professional website design – why is it so important to get right?

You know that first impressions count and the way your website looks is the single most important factor when establishing web credibility. You only have a second or two to make a favourable impression before you’ve lost that potential customer for good.

Improving Web Traffic Sales

Posted on 10. Sep, 2009 by Lyz in blog, web site conversion

With internet marketing, increasing the traffic to your website is just the first step. You need to perform search engine optimisation (SEO) on your website in order to improve your rankings in the search engines, and usability testing to make sure that your website doesn’t lose the traffic you have, but you also need to make sure that your website is converting.

How to Optimise Your Website in Under An Hour

Posted on 09. Sep, 2009 by Lyz in blog, website optimisation

I’m always being asked to review websites and give feedback on how they can be improved. By improved I’m talking about higher search engine rankings and increased web site conversion rates. I’ve done this so frequently that I’ve developed a system for going through a site and producing a website optimisation overview and I’m giving away part of that system here. Within an hour you’ll know where your site’s weaknesses lie.