Click2Customer

7 Ways To Make Your Web Site Stickier Than Syrup!

Posted on 26. Nov, 2009 by Lyz in analytics

7 top tips for increasing user engagement on your web site

A good indication of how interesting and useful your web site is to your users is to measure the amount of time they spend on your site, how many pages they look at and the bounce rate.

Want to Increase Website Sales?

Posted on 18. Nov, 2009 by Lyz in blog, web site conversion

And who doesn’t, but what exactly do you do if you want to increase website sales?

There are essentially two ways to increase website sales; increase the amount of traffic to your site and improve your web site conversion rate.

Improving Web Traffic Sales by Using Affordable Optimisation Methods

Posted on 23. Oct, 2009 by Lyz in blog, web site conversion

If you are used to hard copy advertising (leaflets, phone directories and such) you may feel that putting your website address at the bottom is all you need, but it isn’t. Improving web traffic sales is all about finding those customers who have never seen you in print. The others already know everything they need to know about your business.

Usability Testing to Increase Web Traffic Sales

Posted on 15. Oct, 2009 by Lyz in blog, web usability

One of the most affordable optimisation tools to improve search engine rankings is to carry out a usability study, ideally with people unfamiliar with your website or product.

Unless your product is highly specialised, it’s a mistake to source only those who fit a particular profile. Web usability means accessibility to all, so think of profiling as a broad group exercise, rather than specialists from within that group.