Usability Testing
Posted on 17. Sep, 2009 by Lyz in blog, web usability
Usability testing is something that many web designers overlook when they’re designing and developing websites for their clients. It is however one of the most important aspects of internet marketing, because if your website has fundamental flaws in its usability you’ll be wasting money attracting visitors to your website. As search engine optimisation (SEO) and pay-per-click (PPC) marketing can be very expensive, you need to ensure that your website is easy to navigate and converting well otherwise you’ll be wasting money attracting visitors who don’t convert.
Affordable Optimisation
Posted on 17. Sep, 2009 by Lyz in blog, website optimisation
Internet marketing is extremely competitive with companies spending huge sums of money on their online advertising and search engine optimisation (SEO) budgets. It can seem as though you need a substantial marketing budget to even compete in the search engines, but that’s not the case.
Improving Web Traffic Sales
Posted on 10. Sep, 2009 by Lyz in blog, web site conversion
With internet marketing, increasing the traffic to your website is just the first step. You need to perform search engine optimisation (SEO) on your website in order to improve your rankings in the search engines, and usability testing to make sure that your website doesn’t lose the traffic you have, but you also need to make sure that your website is converting.
Why is Web Usability Important?
Posted on 04. Sep, 2009 by Lyz in blog, web usability
If you want your website to work for you, to make sales and send leads, then you’ll need to ensure that your website doesn’t feature any basic usability errors. Web usability is vital in internet marketing because if a website has poor usability, it could be costing you sales and leads.
Web Site Conversion Rate
Posted on 03. Sep, 2009 by Lyz in blog, web site conversion
In the world of internet marketing, driving traffic to your website isn’t the final piece of the puzzle. If you’re paying money on search engine optimisation (SEO) or pay-per-click (PPC) and your website isn’t converting then you’re wasting money on your traffic. There’s no point having hundreds of visitors to your website if no one is buying your products or completing your contact form.
FREE Website MOT
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