Click2Customer

Want to Increase Website Sales?

Posted on 18. Nov, 2009 by Lyz in blog, web site conversion

And who doesn’t, but what exactly do you do if you want to increase website sales?

There are essentially two ways to increase website sales; increase the amount of traffic to your site and improve your web site conversion rate.

Usability Testing to Increase Web Traffic Sales

Posted on 15. Oct, 2009 by Lyz in blog, web usability

One of the most affordable optimisation tools to improve search engine rankings is to carry out a usability study, ideally with people unfamiliar with your website or product.

Unless your product is highly specialised, it’s a mistake to source only those who fit a particular profile. Web usability means accessibility to all, so think of profiling as a broad group exercise, rather than specialists from within that group.

Improving Conversion Rates on Your Site

Posted on 24. Sep, 2009 by Lyz in blog, web site conversion

The web site conversion rate is a measure of the percentage of customers visiting your site, who then go on to make a purchase, be it products or services. It can be as much a benchmark of your website’s success as the product itself.

Let’s assume you have a well tested product that has done well in other areas, but is doing badly on your website. At this point, we must look at things like web page usability, site layout etc.

Usability Testing

Posted on 17. Sep, 2009 by Lyz in blog, web usability

Usability testing is something that many web designers overlook when they’re designing and developing websites for their clients. It is however one of the most important aspects of internet marketing, because if your website has fundamental flaws in its usability you’ll be wasting money attracting visitors to your website. As search engine optimisation (SEO) and pay-per-click (PPC) marketing can be very expensive, you need to ensure that your website is easy to navigate and converting well otherwise you’ll be wasting money attracting visitors who don’t convert.

Improving Web Traffic Sales

Posted on 10. Sep, 2009 by Lyz in blog, web site conversion

With internet marketing, increasing the traffic to your website is just the first step. You need to perform search engine optimisation (SEO) on your website in order to improve your rankings in the search engines, and usability testing to make sure that your website doesn’t lose the traffic you have, but you also need to make sure that your website is converting.

Why is Web Usability Important?

Posted on 04. Sep, 2009 by Lyz in blog, web usability

If you want your website to work for you, to make sales and send leads, then you’ll need to ensure that your website doesn’t feature any basic usability errors. Web usability is vital in internet marketing because if a website has poor usability, it could be costing you sales and leads.

Web Site Conversion Rate

Posted on 03. Sep, 2009 by Lyz in blog, web site conversion

In the world of internet marketing, driving traffic to your website isn’t the final piece of the puzzle. If you’re paying money on search engine optimisation (SEO) or pay-per-click (PPC) and your website isn’t converting then you’re wasting money on your traffic. There’s no point having hundreds of visitors to your website if no one is buying your products or completing your contact form.