Click2Customer

Want to Increase Website Sales?

Posted on 18. Nov, 2009 by Lyz in blog, web site conversion

And who doesn’t, but what exactly do you do if you want to increase website sales?

There are essentially two ways to increase website sales; increase the amount of traffic to your site and improve your web site conversion rate.

Improving Your Web Site Conversion Rate the ‘Bricks and Mortar’ Way

Posted on 21. Oct, 2009 by Lyz in blog, web site conversion

Click2Customer places great emphasis on improving web site conversion rates by showing clients the weak points in their web sites.

People often come to me as a last resort, having lost thousands in sales. For those still in two minds as to whether our cheap website optimisation reports would work in their case, consider the following:

Improving Web Traffic Sales – It Starts With Targeted Traffic…

Posted on 13. Oct, 2009 by Lyz in blog, web site conversion

Simply having a website these days is not enough to guarantee that you will make any sales. Improving web traffic sales is all about transforming clicks into customers. Visitors alone are not enough anymore. There is so much competition out there that if one little thing about your site does not sit well with a visitor, they can take their business elsewhere. What an overwhelming task! Intriguing every visitor to your site enough to entice them to make a purchase is not impossible, but is found to be the most difficult if you try to do it on your own. There are sources you can use, like this one, to help you in your web traffic sales goals.

Web Site Conversion Rate – Making and Keeping Loyal Customers

Posted on 29. Sep, 2009 by Lyz in blog, web site conversion

Web site conversion rate is a measurement of the amount of visitors to your site that continue on to purchase a product from you. Many web site owners are unaware that simply focusing on getting more visitors is not the key to an online business’s success. Perhaps you are having a problem with your web site’s conversion rate and are beginning to understand that clicks are not enough if they do not end in a sale. You may be asking yourself then, if focusing on generating traffic is not enough, what more can be done?

Improving Conversion Rates on Your Site

Posted on 24. Sep, 2009 by Lyz in blog, web site conversion

The web site conversion rate is a measure of the percentage of customers visiting your site, who then go on to make a purchase, be it products or services. It can be as much a benchmark of your website’s success as the product itself.

Let’s assume you have a well tested product that has done well in other areas, but is doing badly on your website. At this point, we must look at things like web page usability, site layout etc.

How To Use Google Analytics To Track Views of PDFs On Your Website

Posted on 20. Sep, 2009 by Lyz in analytics, blog

Wouldn’t it be great to be able to track how many people click on the links in your website that lead to a document or file rather than another web page?

The difficulty of course with PDFs, Videos and Word Docs is that you can’t embed your Google Analytics (GA) tracking code in them. But there is a way to use GA to get these stats – you can also see where the person that viewed the file came from.

5 Ways to Improve Your Web Forms and Increase Your Web Site Conversion Rate

Posted on 17. Sep, 2009 by Lyz in blog, optimisation articles

Design your web forms for usability and see your conversion rates soar

We’ve all had that sinking feeling when faced with a form to fill in, be it on paper or online. They’re usually over long and over-complicated – there’s never the option you want to choose, enough space to actually write your answer or they ask seemingly unrelated questions that you don’t want to answer!

Web Site Conversion Rate

Posted on 03. Sep, 2009 by Lyz in blog, web site conversion

In the world of internet marketing, driving traffic to your website isn’t the final piece of the puzzle. If you’re paying money on search engine optimisation (SEO) or pay-per-click (PPC) and your website isn’t converting then you’re wasting money on your traffic. There’s no point having hundreds of visitors to your website if no one is buying your products or completing your contact form.