Click2Customer

7 Ways To Make Your Web Site Stickier Than Syrup!

Posted on 26. Nov, 2009 by Lyz in analytics

7 top tips for increasing user engagement on your web site

A good indication of how interesting and useful your web site is to your users is to measure the amount of time they spend on your site, how many pages they look at and the bounce rate.

Usability Testing to Increase Web Traffic Sales

Posted on 15. Oct, 2009 by Lyz in blog, web usability

One of the most affordable optimisation tools to improve search engine rankings is to carry out a usability study, ideally with people unfamiliar with your website or product.

Unless your product is highly specialised, it’s a mistake to source only those who fit a particular profile. Web usability means accessibility to all, so think of profiling as a broad group exercise, rather than specialists from within that group.

Improving Conversion Rates on Your Site

Posted on 24. Sep, 2009 by Lyz in blog, web site conversion

The web site conversion rate is a measure of the percentage of customers visiting your site, who then go on to make a purchase, be it products or services. It can be as much a benchmark of your website’s success as the product itself.

Let’s assume you have a well tested product that has done well in other areas, but is doing badly on your website. At this point, we must look at things like web page usability, site layout etc.

Usability Testing

Posted on 17. Sep, 2009 by Lyz in blog, web usability

Usability testing is something that many web designers overlook when they’re designing and developing websites for their clients. It is however one of the most important aspects of internet marketing, because if your website has fundamental flaws in its usability you’ll be wasting money attracting visitors to your website. As search engine optimisation (SEO) and pay-per-click (PPC) marketing can be very expensive, you need to ensure that your website is easy to navigate and converting well otherwise you’ll be wasting money attracting visitors who don’t convert.

5 Ways to Improve Your Web Forms and Increase Your Web Site Conversion Rate

Posted on 17. Sep, 2009 by Lyz in blog, optimisation articles

Design your web forms for usability and see your conversion rates soar

We’ve all had that sinking feeling when faced with a form to fill in, be it on paper or online. They’re usually over long and over-complicated – there’s never the option you want to choose, enough space to actually write your answer or they ask seemingly unrelated questions that you don’t want to answer!

Why is Web Usability Important?

Posted on 04. Sep, 2009 by Lyz in blog, web usability

If you want your website to work for you, to make sales and send leads, then you’ll need to ensure that your website doesn’t feature any basic usability errors. Web usability is vital in internet marketing because if a website has poor usability, it could be costing you sales and leads.