Web Page Optimisation – Pleasing the Search Engines
Posted on 09. Oct, 2009 by Lyz in blog, website optimisation
If you own a business, you understand the importance of being visible so your customers can find you and generate a profit for your business as you supply a valuable product or service. With a physical brick and mortar store, you want to have your shop set up in a busy popular area of town where many potential clients will walk by. With an internet presence, you want to accomplish the same thing. The way to effectively draw attention to yourself is through a method called search engine optimisation (SEO). Web page optimisation is one portion of search engine optimisation that is critical to the success of any business website.
The key with optimisation methods is to appease the search engine ’spiders’ that traverse the internet looking for valid keyword placement when returning results from a search engine query. No matter how many pages your website has, it is under one unique URL. Each page has its own specific set of keywords that the spiders use to identify subject matter on that page. The order that websites are returned to the person who conducts the search engine query is based on the spiders’ interpretation of relevance. Your goal, then, is become as relevant as possible to the search engine spiders based on the keywords you use in your web page optimisation.
It is important to incorporate proper keywords into your web pages because if the keyword density is too low, your site will rank lower on return lists because it will be seen as less related. Likewise, once you know what words and phrases are popularly used to search for content that is on your site, simply throwing keywords out there will not do your web page optimisation goals any justice. If the concentration of keywords is too dense, you will also rank lower because spiders are programmed to know that an unreasonably high keyword density is caused by people trying to appear more relevant than they really are to get higher rankings.
Other than keyword placement, web page optimisation relies upon external links leading back to the unique URL of a site. The number of well placed external links is one piece of criterion search engines use to determine how valued the information on the site is. If you feel overwhelmed about whether your site is accomplishing all this to the peak of its ability, you can get your hands on a comprehensive report designed specifically around your site, telling you what you are doing right and what could use a revision.
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