Web Site Conversion Rate
Posted on 03. Sep, 2009 by Lyz in blog, web site conversion
In the world of internet marketing, driving traffic to your website isn’t the final piece of the puzzle. If you’re paying money on search engine optimisation (SEO) or pay-per-click (PPC) and your website isn’t converting then you’re wasting money on your traffic. There’s no point having hundreds of visitors to your website if no one is buying your products or completing your contact form.
Your web site conversion rate relates to what percentage of visitors to your website actually converts into sales or leads. A low conversion rate means that you have problems on your website, problems that need to be addressed before you waste any more money on internet marketing.
Using analytics packages, such as Google analytics, you can find out exactly where your website is going wrong and where your website’s visitors are dropping off your website. Perhaps your visitors are only looking at one page before leaving your site, perhaps they’re exiting at the contact form page, or the basket stage of your buying process, or perhaps they’re spending too much time looking at parts of your website that don’t offer them the chance to complete one of your website’s goals, such as a forum.
All of these problems are common and can be highlighted by investigation into your analytics, and with comprehensive usability testing on your website. By identifying the problems with your website, they can be fixed so that your web site conversion rate increases and your website will ultimately become more profitable for you.
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